Barrow Dental Marketing Case Study
Barrow Dental
Since partnering with Ad-tivity to launch our SEO-optimized website, we’ve experienced an incredible surge in new patients—our monthly numbers have doubled! The results have far surpassed our expectations, and we are thrilled with the positive impact on our practice.
Challenges & Appraoch
The Challenge
Barrow Dental Aesthetics and Implant Clinic approached Ad-tivity to enhance its online presence and attract more patients in Barrow-in-Furness, UK. Operating in a competitive market, the clinic needed to rank prominently for search terms like “Dentist in Barrow-in-Furness” and “Emergency Dentist Barrow” while showcasing premium services such as dental implants and Invisalign. Ad-tivity implemented a strategic combination of SEO and PPC techniques to increase visibility for both NHS and private dental services, establishing Barrow Dental Aesthetics as a leading choice for comprehensive dental care in the area.
Our Approach
Website Audit
We performed a comprehensive website audit to identify technical issues, refine site structure, and enhance SEO performance. Simultaneously, we launched PPC campaigns to provide immediate visibility and drive traffic to high-priority services.
Keyword Strategy
Extensive keyword research was conducted to target high-value terms like "Dentist Barrow-in-Furness," "Emergency Dentist Barrow," and "Invisalign Barrow-in-Furness." By integrating these keywords across both SEO and PPC efforts, we maximized the clinic's reach to potential patients.
On-Page SEO
We optimized content, meta tags, and headers across the website to improve search visibility and create a seamless user experience. The addition of targeted PPC ads boosted engagement on critical service pages, driving both organic and paid traffic.
Local SEO
To capture local search traffic, we enhanced the clinic's Google My Business profile, improved local citations, and incorporated geo-specific keywords. Local PPC ads were also deployed to reach patients actively searching for dental services in Barrow-in-Furness.
Content Creation
We developed service pages and blogs tailored to key dental treatments and patient concerns. These aligned with PPC ad content to create a consistent message, driving organic traffic while reinforcing paid campaigns.
Technical SEO
Crawl errors were resolved, mobile site speed was improved, and site indexing was optimized to enhance organic rankings and boost PPC ad quality scores.
Monitoring & Reporting
We tracked results through Google Search Console, Google Ads, and Google My Business, making data-driven adjustments to maximize ROI for both organic and paid campaigns.
