Alverna House Marketing Case Study
Alverna House
Challenges & Appraoch
The Challenge
Our Approach
Website Audit
Conducted a full audit to identify issues, improve site structure, and enhance SEO performance. Integrated PPC campaigns to boost immediate visibility and drive traffic for high-priority services.
Keyword Strategy
Researched high-value keywords for services like "Dentist St Helens," "Emergency Dentist," and "Invisalign St Helens," incorporating both SEO and PPC keywords for maximum reach.
On-Page SEO
Optimized content, meta tags, and headers to improve search visibility and user experience. Combined with targeted PPC ads, this strategy increased engagement on key service pages.
Local SEO
Enhanced Google My Business, managed citations, and added local keywords to boost local rankings. Local PPC ads were also launched to capture high-intent searches within the St Helens area.
Content Creation
Created service pages and blogs targeting key dental procedures and patient concerns, driving organic traffic while aligning with PPC ad content for consistency.
Technical SEO
Fixed crawl errors, improved mobile speed, and ensured optimal site indexing, enhancing both organic rankings and PPC ad quality scores.
Monitoring & Reporting
Tracked performance through Google Search Console, Google Ads, and GMB, adjusting strategies based on results to maximize ROI across both organic and paid channels.
